Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan

Jan 26, 2021

For the past year, everybody has been talking about the “new normal.”

But there is also a new normal for marketing… 

And you either adapt or you go extinct. 

So says Mark Donnigan, Marketing & Business Growth Consultant at d-launch, who joined me on the podcast to go over how marketers should adapt to today’s buyer’s journey. 

What we talked about:

• How COVID has changed the buyer’s journey
• Why adaptability matters more than ever
• Why you should focus on solving problems and the beneficiary of your solution

This post includes highlights of our podcast interview with Jonathan Pogact, Mark Donnigan, Marketing & Business Growth Consultant at d-launch

 

For the entire interview, you can listen to The B2B Revenue Executive Experience.

 

If you don’t use Apple Podcasts, we suggest this link.