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The B2B Revenue Executive Experience

Jan 26, 2021

For the past year, everybody has been talking about the “new normal.”

But there is also a new normal for marketing… 

And you either adapt or you go extinct. 

So says Mark Donnigan, Marketing & Business Growth Consultant at d-launch, who joined me on the podcast to go over how marketers should adapt to today’s...

Jan 19, 2021

CRM software was created in order to help sales teams close deals and keep customers happy. Why, then, has CRM become more work for the salespeople and not the software that’s supposed to be assisting them?

This is the question Jeroen Corthout was asking when he found himself paying for Salesforce, but using Outlook...

Jan 12, 2021

A few years ago, it was totally fine to have the sound of someone doing dishes in the background of your podcast (true story).

Today, not so much.

Recently on B2B Revenue Executive Experience, I chat with SquadCast founders Zachariah Moreno and Rockwell Felder, about all things podcasting. Zach and Rock tell me all...

Jan 5, 2021

We're not in the information age anymore.

The co-founder of Wikipedia says we're in the "misinformation age."

Some people call it the "disinformation age."

Whatever term you prefer, we're drowning in static content, much of it's not true, and people aren't paying attention to it anyway.

To discover how to...