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The B2B Revenue Executive Experience

Apr 28, 2020

The uncertainty and challenges surrounding COVID-19 are impacting every business right now. 


Company leaders everywhere need to make difficult decisions quickly. This is no time for sentiment.


Wait, no. Scratch that. This is actually the perfect time for sentiment.


Customer sentiment, that is. 


Sid Banerjee,...

Apr 21, 2020

If you’ve been within earshot of a classroom over the past century or two, you know the Industrial Revolution is what kicked off modernity.

Everything that makes our modern world, well, modern is literally built on the fruits of industry.

So, when it comes to marketing, why does the industrial space lag so far...

Apr 14, 2020

AI is a hot topic these days. 

Whether it’s in an incoherent tech-startup pitch or ominous warnings from scientists about a techno-dystopian future, everyone seems to be talking about it.

Yet, despite the publicity, many of us are confused about what it actually is — and what it means for the future of our...

Apr 7, 2020

When you’re doing a puzzle, do you just pick up any random piece and start looking for one it fits with? 


Obviously not. Everyone knows you start with the corners!  Prioritizing them makes the rest easy. 


If it’s so obvious, though, why do so many marketing strategies seem to run through all the random pieces...