Mar 31, 2020
One thing I’ve always been fascinated by is the way most companies usually approach promoting sales reps to management.
You have great numbers, so you should manage others using an entirely different set of skills, which we’re not going to train.
Weird, right? Imagine if you were a great roofer and get promoted...
Mar 24, 2020
I get it, there’s some natural friction between sales and marketing.
It’s okay, though. It’s a healthy form of competition, a symbiotic relationship keeping both sides sharp.
But if you’re in sales and you don’t know your marketing basics, you’re selling yourself short.
One of the things I owe...
Mar 17, 2020
Cybersecurity is always a fun topic. Everyone knows it’s important, but most only do the bare minimum to prevent attacks.
Case in point: Whenever I ask people about their tech stack, they always list a ton of free addon apps they use.
What I hear is a list of vulnerabilities an attacker can gain...
Mar 10, 2020
These days, it seems romance can only be found on dating sites. If you want to find love, you need to market yourself online. And that means… choosing a picture.
So, do you use the one 7-year-old picture of you with the perfect soft light to make an angel cry, or the one from Tuesday with you in the...
Mar 3, 2020
There’s a piece of folksy, conventional wisdom everyone knows. It states: If it ain’t broke, don’t fix it.
It’s a simple reminder not to change what you're doing when everything is going great. And, well, it’s flat-out wrong.
When everything is going great is the best time to evaluate your processes and...