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The B2B Revenue Executive Experience

Jul 25, 2017

“The more complex you make the sale, the less success you’re going to have.

As Mark Kosoglow, VP of Sales at, puts it, “humans suck at making decisions.” Therefore, the way you sell has to be focused and value-driven.

In this episode, Mark shares some of Outreach’s greatest successes and obstacles,...

Jul 18, 2017

In Juliana Slye’s long career throughout the private and public sectors, two things have stuck with her more than anything:

  1. “It’s not about me, or where I believe the market is headed. It’s really all about the customer.” At the end of the day, if the customer doesn’t want it, it’s not going to happen.

Jul 11, 2017

“Revenue should not be your leading indicator.”

Come again?

That’s the claim made by Brian Turner, General Manager with Slalom. Brian says that while revenue is absolutely a critical indicator of the health of your business, you run into problems when you make it the leading indicator. You solution your rate and...