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The B2B Revenue Executive Experience

Jul 11, 2017

“Revenue should not be your leading indicator.”

Come again?

That’s the claim made by Brian Turner, General Manager with Slalom. Brian says that while revenue is absolutely a critical indicator of the health of your business, you run into problems when you make it the leading indicator. You solution your rate and structure around a dollar, and you can backend the most important part of the solution—the value you bring to the client.

Find a breakdown of this episode here.