Juliana Slye on The Challenges of Marketing and Selling to the Public Sector

Jul 18, 2017

In Juliana Slye’s long career throughout the private and public sectors, two things have stuck with her more than anything:

1. “It’s not about me, or where I believe the market is headed. It’s really all about the customer.” At the end of the day, if the customer doesn’t want it, it’s not going to happen.
2. “You can’t go against your DNA.” Whether personal or professional, you have to take that DNA and make that work for you.

Today, she is the CEO and Chief Strategist at Government Business Results, and she says that “there is no other industry that is more challenging, more compelling, and more risk/reward laden than working within the public sector.”

Listen in to hear her stories of how a normal gift in the private sector can cause a panic when sent to the public sector, as well as why she’s so passionate about the work she does.

Find a breakdown of this episode here.