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The B2B Revenue Executive Experience

Sep 17, 2019

We’ve all been there...the company with the negative culture. The one where you’re afraid to raise issues to your boss. The one where you secretly search for a new job.

Chances are, no one sets out to create a bad company culture. So, how do they come to be? And how can you make sure your company’s culture is...

Sep 10, 2019

If you don’t know who you’re prospecting--if you don’t speak their language and understand their pain points--you won’t make any headway.

One way to cut through the clutter is with personalized video directly to a named prospect whose pain points you understand.

On this episode, I interview Jason Bay, cofounder...

Sep 3, 2019

Most people register for webinars just hoping they’ll get the recording. Which is actually really great.

Recently I chatted with Agnes Jozwiak, Brand and Communication Director at ClickMeeting, about why webinars aren’t dead.

What we talked about:

  • How technology and sales affects interactions with prospects...

Aug 27, 2019

It’s not that sales and marketing are out-and-out fighting with each other.

It’s more that they just won’t acknowledge that the other one exists.

I got to talk with Carman Pirie, Principal and Co-Founder of Kula Partners, about how customer experience becomes seamless when sales and marketing collaborate.

Aug 20, 2019

You’d probably rate the importance of a sales presentation at 10/10.

And you’d probably rank asking questions and listening at, say, 6/10.

But if asking the right questions doesn’t rank at 11/10 with you, you’re losing dozens, even hundreds, of opportunities to connect with prospects.

On today’s B2B Revenue...