Jul 16, 2019
Keeping employees around is not at all the same thing as keeping them engaged. Creating the right culture, setting goals, and motivating your teams requires so much more.
This can be a challenging topic for executives, especially when they’re focused on the day-to-day operations of a business. They often don’t set...
Jul 9, 2019
80% of content that marketers create is never used by sales. That's like a knife to the chest. But salespeople also get frustrated with content management. Maybe the content doesn’t have the right message or sales doesn’t know where to find it when they need it.
There’s all sorts of issues surrounding content...
Jul 2, 2019
We are all looking for that next referral. Someone to say something nice about us. Someone to tell their friends how great our company.
But what isn’t always easy is
knowing how to go about building your organization in such a way
that word of mouth marketing comes naturally. Without sounding
pushy or desperate.
Jun 25, 2019
One of the biggest choke points in companies is often not the sales reps.
It’s the sales managers.
Frequently, companies take their top sales performers and promote them to manager, without ever giving them the training or tools they need to be great managers.
Yet ensuring your managers are enabled to effectively...
Jun 18, 2019
Most people don’t actually know how to use email marketing.
They look at it the same way as they do social media. Since it’s (virtually) free, and people are following me, I can just talk all about me . . . right?
Not so much.