Nov 19, 2019
Empathy in sales has become a popular topic in recent years.
Yes, it’s good to understand the emotional state-of-mind your prospect is coming from. It’s also useful to realize how their situation and challenges are affecting their decision-making.
However, empathy may not always be the most effective route to take.
He shares his thoughts on:
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.