Dec 1, 2020
Prospects are bombarded daily
with messages pressuring them to buy.
That can get pretty
Even if you’ve got a product
they need, people don’t buy products. They buy the results the
product will give them.
You’re in sales; your job is to
sell. I get it.
But what if selling for the
sake of selling wasn’t your primary goal? What if providing value
was your focus?
I caught up with repeat
guest Robbie Traube, CRO at subscription economy leader
Zuora, to discuss the power of the ValueSelling
Framework® for scaling sales organizations.
We also talked about:
Robbie started using the ValueSelling Framework and his
relationship with it throughout his career
biggest results Robbie has seen from relying on the ValueSelling
value selling comes to life in an organization.
to ensure sales teams continue to apply sales frameworks in a
This post includes
highlights of our podcast interview with Robbie Traube, CRO at Zuora.
For the entire interview,
you can listen to
The B2B Revenue Executive
If you don’t use Apple
Podcasts, we suggest this link.