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The B2B Revenue Executive Experience

Dec 29, 2020

Regardless of what you do, the last year’s been crazy —

COVID, protests, election madness, strange Kubrick obelisks popping up… 

But if you’re in sales, you can add another 2020 disaster to the list:

Plummeting prospecting response rates.

To find out why response rates have dropped off faster than murder-hornet news segments and how we can turn it around, I turn to Kristina Jaramillo at Personal ABM - Account-Based Marketers.  

In this episode, we discuss:

  • Why response rates are plummeting
  • How to create an authentic personal brand
  • Why intentionality is key to stopping the response rate drop

Check out these resources we mentioned during the podcast:


This post includes highlights of our podcast interview with Kristina Jaramillo at Personal ABM - Account-Based Marketers.

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.