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The B2B Revenue Executive Experience

May 14, 2019

What do you imagine is one of the most important career-building skills to have in your arsenal?

According to Donna Henderson, a veteran of ATT, BlackBerry and Samsung, producing change in these large companies is all about one thing: building relationships.

Henderson is now Chief Marketing Officer at Evoque Data Center Solutions. Change is her business. In this interview Henderson outlines five principles for change:

  • First Change Principle: Never Assume That Everyone Is REALLY on Board with Your New Strategy
  • Second Change Principle: Get Everyone’s Buy-in by Interacting One-on-One
  • Third Change Principle: Learn Patience
  • Fourth Change Principle: Change Is Happening Fast, Don’t Just Go for the Cool
  • Fifth Change Principle: The Best Marketing Technology Is Relationships