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The B2B Revenue Executive Experience

Dec 17, 2019

Hiring for SDRs that hold out for the long haul can be a daunting task. Maybe you’ve had bad luck in the past or have seen colleagues struggle to fill SDR roles.

Even so, try not to feel discouraged if hiring SDRs is your responsibility. Successfully hiring motivated and dedicated SDRs can be done!

In this episode of...

Dec 10, 2019

Loyalty is a critical component of any business. 

We’ve all heard the Starbucks/Amazon stories. But loyalty programs in B2B are criminally underutilized. In this episode Rob Gallo, Founder and President of CompLinks, shares his experience running an online casino company—and what that taught him about how loyalty...

Dec 3, 2019

The journey to compliance with recent privacy acts proves to be one of increasing complexity.

Going into effect on January 1, 2020, is the California Consumer Privacy Act (CCPA) that will likely have more repercussions on U.S. businesses than GDPR.

To understand the CCPA more clearly, I spoke to Don Litzenberg, the VP...

Nov 26, 2019

Many executives saw the rise of blockchain and cryptocurrencies as just a craze. Whatever it was, it was going to pass.

In reality, more and more CEOs have been looking into how they can use blockchain to raise capital. Yet, the cryptocurrency landscape is still considerably volatile.

On the most recent episode of the...

Nov 19, 2019

Empathy in sales has become a popular topic in recent years.


Yes, it’s good to understand the emotional state-of-mind your prospect is coming from. It’s also useful to realize how their situation and challenges are affecting their decision-making. 


However, empathy may not always be the most effective route to...