Jul 2, 2019
We are all looking for that next referral. Someone to say something nice about us. Someone to tell their friends how great our company.
But what isn’t always easy is
knowing how to go about building your organization in such a way
that word of mouth marketing comes naturally. Without sounding
pushy or desperate.
Because nobody wants to be that company that’s
paying “influencers” to talk a big game about their product. Those
relationships aren’t real. They’re not authentic. And people can
see through them.
On this episode of the B2B Revenue Executive Experience podcast, Bill Bice, CEO at Boomtime, talks about the right techniques for word of mouth marketing, its challenges, and what makes a good referral.
After all, if you don’t have good marketing, all of the hard work of creating a great product is meaningless.